Privacy Policy

Privacy Policy

Updated: 05/15/2024

This Privacy Policy (“Policy”) provides details on how Acoustic Planet (“Acoustic Planet,” “we,” or “us”) gathers, uses, and reveals information concerning our customers, potential customers, and users of our websites, mobile applications, and associated services (collectively, the “Services”). Utilization of our Websites is governed by the Terms of Use of Acoustic Planet, accessible at, outlining terms concerning liability limitations and conflict resolution.

Refer to the “Your Rights and Choices” section for insights into the options we offer and the privileges you possess regarding your personal information, as well as the “Additional Privacy Information for Specific Jurisdictions” section, containing details about privacy rights for individuals residing in certain regions. Californian residents should ensure to review the “Additional Information for California Residents” section below for crucial insights into the types of personal information collected and disclosed, along with their California privacy rights.


  • This Policy pertains to the collection, utilization, and disclosure of personal information pertaining to:
  • Users of our website and any mobile applications, websites, applications, and online services displaying or linking to this Policy (collectively the “Site”).
  • Customers and potential customers, encompassing individuals acquiring our products through affiliate and other third-party retailers.
  • Individuals engaging or communicating with us regarding our Services.

Personal Information. Broadly, personal information entails any data identifying, relating to, describing, or reasonably linkable with a specific individual.

Exclusions from this Policy. This Privacy Policy does not extend to job applicants or Acoustic Planet employees and non-employee workers, whose personal information is governed by distinct privacy notices.

By revealing your personal information to us, engaging with us, or utilizing our Services, you comprehend and consent that Acoustic Planet may gather, use, and disclose your personal information in accordance with this Privacy Policy. If obligated by applicable law, we will secure your consent for our collection, use, transfer, and disclosure of your personal information.

Gathering of Personal Information

The assortment of personal information varies based on the nature of the Services offered or used and our interactions with individuals.

Sources of Personal Information. We may gather personal information about individuals:

  • Directly from you: such as when you establish an online account, make purchases, join contests, partake in promotions, attend events, or connect with us for customer support.
  • From third parties: like affiliate and third-party retailers, public records, service providers (e.g., fraud detection, identity verification), data resellers, social networks, and affiliate companies.
  • Associated with your use of our Services: involving data gathered automatically during your interaction with our Sites or through information inferred about you and your preferences based on the collected personal information and interactions.

Information Collected From You. We may gather personal information from you regarding:

  • Registration, accounts, and profiles.
  • Purchases, orders, and payments.
  • Marketing, surveys, and events.
  • Your communications and requests.
  • User content.
  • Mobile applications.

Information Collected from Third Parties. We may collect personal information from third-party sources, which might be combined with other personal information we have collected about you, such as:

  • Third-party retailers.
  • Social media platforms.
  • Other sources like demographic information or updated contact details.

Information Derived About You. We may collect or derive personal information about you through your utilization of our Sites and Apps or other interactions.

  • Sites and Apps.
  • Profile and Interests.

Use of Personal Information

Acoustic Planet might employ personal information obtained from you and automatically collected information for various purposes, including but not limited to:

  • Offering support and services.
  • Analyzing and enhancing our business.
  • Personalizing content and experiences.
  • Advertising, marketing, and promotional endeavors.
  • Safeguarding and fortifying our business.
  • Safeguarding our legal rights.
  • Auditing, reporting, corporate governance, and internal operations.
  • Complying with legal obligations.

Aggregate and De-identified Data. We may de-identify the information and create anonymous and aggregated data sets and reports to assess, improve, and develop our business, products, and services, prepare benchmarking reports on our industry, and for other research, marketing, and analytics purposes.

Disclosing Personal Information

We may share or disclose the personal information we collect as follows:

  • Service providers: We may disclose personal information with third-party service providers who use this information to perform services for us, such as hosting providers, auditors, advisors, consultants, customer service and/or support providers.
  • Third parties: We may share personal information with third parties that provide advertising, campaign measurement, online and/or mobile analytics, and related services. These third parties may receive or access browsing and/or other data about your use of the Services, in order to help us better reach individuals with relevant ads and/or measure our ad campaigns, and/or to better understand how individuals interact with our Sites and Services overtime and across devices. We may also transfer and/or sell personal information we collect and/or join together with other businesses to bring selected opportunities to customers or potential customers.
  • Subsidiaries and affiliates: We may share your personal information with our affiliated companies (i.e., our parent company and other companies under common ownership, control or management with us); they may use such personal information for the purposes set out in this Policy.
  • Legal compliance: We may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. In addition, we may share certain personal information when we believe that doing so is reasonably necessary to protect the rights, property and safety of our company and/or others.
  • Business transfers: We may disclose and/or transfer personal information as part of any actual or contemplated merger, sale, transfer of assets, acquisition, financing and/or restructuring of all or part of our business, bankruptcy or similar event, including related to due diligence conducted prior to such event where permitted by law.
  • Protect our rights: We may disclose personal information where we believe it necessary to respond to claims asserted against us, to enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation and/or to protect the rights, property or safety of Musician’s Friend or our affiliates, clients, customers and/or others. With regard to audiovisual recordings of online lessons, the recordings are accessible only by approved Musician’s Friend employee administrators and may be shared with legal counsel to protect our rights.

Aggregated and De-identified Data. We may share aggregate or de-identified information with third parties for research, marketing, advertising, analytics and/or other purposes.

Cookies and Analytics

We use cookies, pixels, tags, and other technologies, which may be provided by third parties, on our Sites to enable certain functionality and for security and fraud detection and prevention, as well as to collect usage information about our Sites and the emails that we send and to personalize content and provide more relevant ads and information. We may combine the information we collect via these technologies with other information, including personal information that we collect.

Cookies. Cookies are alphanumeric identifiers that are transferred to your computer through your web browser for record-keeping purposes. Some cookies enable you to log-in to our Sites or save certain settings and preferences, while others, allow us to track usage and activities on our Sites, personalize content on our Sites, or deliver more relevant ads on our Sites and third party sites. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The “Help” tab on the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you block cookies, however, certain features on our Sites may not be available or function properly.

Log files. Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version and internet browser type and version. This information is gathered automatically and stored in log files.

Pixel tags and embedded script (aka clear GIFs and web beacons). Pixel tags are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, pixel tags are embedded invisibly on web pages. We may use these, in connection with our Sites to, among other things, track the activities users of our Services, improve ads, personalize and manage content, and gather usage information about our Sites. We may also use these in HTML emails to, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Third Party Analytics Tools. Our Sites use automated devices and applications operated by third parties, such as Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Sites and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to, and you can opt out of them by downloading the Google Analytics opt-out browser add-on, available at

Do-Not-Track Signals. Please note that our Sites do not recognize or respond to any signal which your browser might transmit through the so-called ‘Do Not Track’ feature your browser might have. If you wish to disable cookies on our Services, you should not rely on any ‘Do Not Track’ feature your browser might have.

Interest-based Advertising

We work with third party ad networks, channel partners, affiliates, measurement services, analytics and others (“third party ad companies“) to display advertising on our Services, and to manage or measure our advertising on third party sites, social media platforms, mobile apps and online services, as well as to send you promotional materials or offers via email or direct mail. We and these third party ad companies may use cookies, pixels tags, and other tools to collect activity information on our Services (as well as on third party sites and services), as well as IP address, device ID, cookie and advertising IDs, and other identifiers, general location information, and, with your consent, your device’s geolocation information; we and these third party ad companies use this information to provide you more relevant ads and content and to evaluate the success of such ads and content.

Custom Lists and Matching. We may create and disclose hashed customer list information (such as name and email address) with third parties—such as Facebook and Twitter—so that we can better target ads and content to you and others with similar interests, within these third-party services. These third parties use the personal information we provide to help us target ads and to enforce their terms, but we do not permit them to use or share the data we submit with other third-party advertisers.

Opt out of targeted ads. You may control how participating third party ad companies use the information that they collect about your visits to our Sites, and those of third parties, in order to display more relevant targeted advertising to you; for more information and to opt-out go to:

Opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Services. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.

Collection of Children's Personal Information

Our Sites are not directed to children under the age of 13, and Musician’s Friend does not knowingly collect or maintain personal information online from children we actually know at the time of collection are under the age of 13. Should we discover that we have collected personal information online from a child who is under 13, we will promptly delete that personal information. If you have concerns over the collection of children’s personal information on the Sites, please contact us at the information provided in the Contact Us section below. Although our Sites are not directed to children under the age of 13, if your child is engaged in lessons with us and you wish to review or have deleted your child’s personal information included in the recordings of those lessons, you may so request by contacting us at the location or email address set forth below under ‘Contact Us.’ We only use the recordings for the safety and protection of students and teachers and quality monitoring purposes, and to defend any legal rights. Recordings will not be used for marketing purposes or any other use. Only approved Musician’s Friend employee administrators and our legal counsel have access to the recordings.


The security of your personal information is important to us. We have put in place safeguards to protect the personal information we protect from unauthorized access, use and disclosure. However, we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We urge you to take steps to keep your personal information safe, such as choosing a strong password and logging out of your User account and closing your web browser when finished using the Services.

Links to Third Party Sites

The Sites provide links to various websites operated by third parties including, but not limited to, third party sites that display the Musician’s Friend trademarks. This Privacy Policy does not apply to third party websites that are accessible through the Musician’s Friend Sites, unless such website directs users or visitors to this Privacy Policy. When you click on one of these links, you will be transferred out of the Sites and connected to the website of the organization or company that maintains that website. Even if an affiliation exists between the Sites and a third-party website, we exercise no control over linked websites. Each of these linked websites maintains its own independent privacy and data collection policies and procedures. We encourage you to read the privacy policies of those other websites to learn how they collect, use, share and secure your information before providing any personal information.